Episode 77

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Published on:

17th Jun 2025

True Partnership & Big Vision: A Chat with Ali Dee & Nicole James of Western Life & Style

What happens when you pair a visionary with a finisher, and give them a platform to celebrate the real women shaping western life and style?

This week Thea sits down with Ali Dee and Nicole James, the co-founders of Western Life & Style, for a conversation rooted in real-life entrepreneurship, deep collaboration, and the kind of bold vision that grows when women stop waiting for permission.

From warehouse pop-ups to showroom floors, from a simple Instagram page to a platform that now honors Western women across the country, Ali and Nicole share the behind-the-scenes of how Western Life & Style came to life, and how the 30 Over 30 Awards became a movement of recognition, reunion, and representation.

Inside this episode:

  • How their dynamic as visionary and executor has fueled years of successful partnership.
  • Why the Western Life & Style 30 Over 30 Awards were created and what makes them different from typical honors.
  • The unexpected emotional impact of giving Western women their moment in the spotlight.
  • How they build momentum without overthinking or getting stuck in fear.
  • The real power of honoring women who are often behind the scenes, doing the unseen work.

Maybe you’ve hit pause on your vision. Maybe you’ve started and stopped more times than you’d like to admit. Or maybe, like so many of us, you’re in that frustrating middle space between the idea and the arrival. Wherever you are, this episode will meet you right where you’re at with permission, encouragement, and a nudge to be just delulu enough to keep going.

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We want to hear the behind-the-scenes version of what you’re building, what’s messy, what’s meaningful. Screenshot this episode, tag @cowgirlsovercoffee and share what vision you’re chasing!

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About the Podcast

Cowgirls Over Coffee
Spoiler: there’s nothing you’re missing. There’s no hack, strategy, system or secret that you just haven’t figured out. There’s only the process of discovering what matters for you and what doesn’t, what works for you and what doesn’t. The Cowgirls Over Coffee podcast exists to invite women into deeper conversations that lead to stronger lives.

Welcome to Cowgirls Over Coffee with Thea Larsen! The podcast where I take you along on my mission to encourage and equip women to finally quit winging it, and learn to savor life at the intersection of home and ambition. Tune in each week for conversations with not only myself, but also roundtable discussions with my friends, and even an expert or two, as we navigate the messy, mundane and magic of every day cultivating thriving homes and businesses from the ranch, farm, kitchen table or cab of the truck.

This is an experiment in embracing the process, sampling systems, and nurturing self, all while simply refusing to settle for less than we know we can achieve - for ourselves, our families, our communities and our businesses. We’ll cover topics like planning, organization, rural lifestyle, motherhood, wellbeing, homemaking, dream chasing and entrepreneurship.

Make sure to hit subscribe so you never miss a convo!

Websites: www.cowgirlsovercoffee.com
Facebook: @cowgirlsovercoffee
Instagram: @thea.does.all.the.things

About your host

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Thea Larsen